Bright Marketing For A Bright Future

Robert Craven’s new book, ‘Bright Marketing’, published in July is already receiving rave reviews. The clue to the book’s content is in its subtitle, ‘Why Should People Bother To Buy From You?’. Based on work with over 15,000 owner-managers and directors of growing businesses, Bright Marketing provides fast, practical and proven techniques to transform your workplace, your people and your profits.

The book is for businesses that want to improve their profitability and find their edge - all the tools are proven to work, and provide specific, measurable ways of improving your business.

Robert says, ‘We live in a world where everything claims to be better and yet everything seems to be the same; in a world of mediocrity it only takes a five percent difference from the competition to stand out!”

Readers can buy Bright Marketing at a special discount price of £9.00 including P&P (RRP: £14:99) by visiting The Directors' Centre shopping cart.

About Robert Craven

Robert Craven is a keynote speaker and author of the business best-sellers 'Kick-Start Your Business' and 'Customer Is King'. He has recently been described as 'one of the UK’s leading marketing specialists' and the 'entrepreneurship guru'. He runs The Directors’ Centre, helping growing businesses to grow.
For further information, contact Robert Craven on 01225 851044. (rc@directorscentre.com) www.directorscentre.com

©2007 Moving In The Right Direction, University of Bath, Summer 2007.

publication details

First published in Wiltshire Times, 2005.